Immersive content: where does it fit in the cultural industries

On Wednesday, November 6, the European project STYX “The infinite worlds of the metaverse, for what purpose? Questioning the economic and social aspects of the metaverse and their consequences”, was launched. On this occasion, Jean-François Lucas, General Manager of Renaissance Numérique, moderated a round table entitled “Broadcasting in theaters and museums: new opportunities for immersive content producers?"

A changing context for the immersive content industry

The round table “In-theater and museum broadcasting: new opportunities for immersive content producers?” moderated by Jean-François Lucas, is part of the European project STYX, which aims to analyze the socio-economic implications of immersive and decentralized technologies for the cultural and creative industries (CCI). The project aims to understand how these technologies are redefining production, distribution and consumption models for cultural content, with a particular focus on the growing role of the metaverse and artificial intelligence.

The STYX project, supported by the PCEN Chair, explores two complementary axes. The first focuses on content creators, key players in the metaverse economy, who populate these digital universes with immersive, innovative experiences. The second examines the structural transformations affecting CCIs and the emerging hybrids between immersive techniques and cultural industries, highlighting both the potential and the challenges for French companies.

New opportunities for immersive content in cinemas and museums

The event addressed the new prospects opening up for producers of immersive content in cultural venues such as museums and theaters. The distribution of immersive content in these spaces makes it possible to create unforgettable experiences for audiences, transforming access to art and culture. This development is part of a wider trend towards immersive experiences in projection and physical encounter spaces, as alternatives or complements to the purely virtual experiences of the metaverse.

Thank you Jaércio da Silva and Gabriel Tailleur for the invitation and collaboration!